Strike the right note with your marketing approach.
Don't take our word for it.
ar·peg·gi·o
A musical term that refers to playing the notes of a chord one after the other, instead of all at once. It's like "building" the chord into individual notes.
Digital marketing is a lot like music.
Just as an arpeggio plays notes in a deliberate, harmonious sequence, digital marketing requires thoughtful strategy and precise execution. It’s not about fast, unfocused efforts — it’s about using data and insights to focus on the right channels at the right time. Arpeggio Digital blends the art of crafting engaging strategies with the science of leveraging data. With over 25 years of experience, we create tailored programs that connect with your audience and drive growth.
Who Are We?
Arpeggio Digital, led by Lisa Aragon, is a small, talented team focused on making a real impact through strategic digital marketing. We’re not just digital marketers — we’re experts in audience engagement, committed to understanding the psychology of consumer behavior and staying ahead of digital marketing trends. This allows us to craft strategies that ensure your business shines in today’s rapidly evolving digital landscape. Our diverse experience as consultants, creatives, tacticians, and clients gives us a well-rounded view of what businesses need from their digital marketing efforts. We combine creative marketing with data-driven insights to design campaigns that are perfectly aligned with your goals and audience.
What We Do
Comprehensive digital marketing services to connect with your audience, improve results, and grow your business online.
Don't know where to start? We offer consultative and on-demand marketing support by flexible, expert (and patient) help to solve challenges and achieve your marketing goals when you need it.
Digital Marketing Made Simple
We help your business grow online with tailored strategies and tools that deliver results.
- Integrated Marketing Strategy: A big-picture plan to boost your brand, attract customers, and achieve measurable growth.
- SEO (Search Engine Optimization): Get found online with strategies to increase your website’s visibility and organic traffic.
- Social Media Strategy: Build your online community and reach your audience with engaging, well-planned content.
- Email Marketing: Turn subscribers into customers with targeted emails that drive sales and retention.
Better Website Design and User Experience
Ensuring websites work for your business by making them user-friendly and visually engaging.
- UX and Design Optimization: Design your site to keep visitors engaged and drive more conversions.
- Website Audits: Pinpoint what’s working, what’s not, and how to improve your site’s performance.
- Web Development & Management: From WordPress to Shopify, we develop and manage websites that look great and work seamlessly.
- Tech Stack Optimization: Get the right digital tools and technology to support your business goals.
We believe in inclusion’s power to drive positive change for businesses, communities and our society.
Lisa Aragon, Founder and Strategist